Artemide Pstr: 12 Febuary
Devleop it ready for stage 2 presentation
re take photos
re wire with copper tape and new leds
source compact switch mode power supply
explore production possibilities with moritz,
Ad Screens : 2 March
6 weeks to finish this,
starting from scratch,
proper research context
protytpes experiments
public prototyping documented, opinions inputted
deadline of something finalized which will be shown at new york
Website Weekends: 4 February
work only on weekends
28th Jan: rough draft sent to pierce for checking
_edit this,
finalize design
ready to publish by 4th feb
know how to update and ad projects and front page monthly
Open Projects: from 2nd March
_ecstatic chair, do rough prototype to see how it looks 8th march, decide whether to switch or develop
_ 13th april is Milan deadline, what to show, go with theme as example of ability to respond to brief? fire out quick one like ping pong poster?
again consider competitions as a way to practice answering tight briefs neatly and simply
eg wk comps
keep up to date with market/companies, media guardian on a monday, creative review etc..
_ sketch book; keep open mind for new projects based around themes, context, parameters discussed with interim examiners
Themes/ Agenda
I am not a product designer
I am interested in communications
i design objects and images of objects to communicate ideas
The themes i am examining are:
our environment and behavior, how they are conditioned by political and social forces,
In particular the way that these message are made visual in our environment
I want to draw attention to these conditions and to prompt the public to question the various infrastructures in which they operate
I find an effective way of communicating / questioning is to use objects to surprise the viewer , juxtapose unexpected meanings and functions, and using humor to challenge assumptions, illustrate alternative possibilities
Is this the work of a fine artist?
It could be but i am operating in the fields of graphic design, product design and advertising, the techniques i am using involve the creative application of these disciplines and i hope that an ability in this area could be of use to company's looking to open up new channels of communication with the public (consumers).
While they may not share the socio political slant i think the communicative process itself is of value...
Comments and opinions are welcome, (dont hold back) i hope that i manage to translate this approach into legible successful body of work.